HAPPY MASKS

Creative Director / 2022-Present / Remote

• Lead all creative initiatives, from photography to packaging, site design, and marketing collateral, ensuring consistent brand messaging and high-quality visual assets.

• Develop go-to-market strategies and integrated campaigns that drive customer engagement and conversion.

• Art direction for photoshoots, managing concept ideation, shot lists, casting, execution, and post-production.

• Oversee content calendars for email, social, and website platforms, ensuring timely delivery and alignment with marketing goals.

• Manage and mentor a Social Media Manager and three freelancers, fostering collaboration and creativity.

• Enhance customer journey through UX design and targeted copy, improving user experience and conversion rates.

• Created and implemented brand guidelines, elevating the overall aesthetic and ensuring brand consistency across all touchpoints.

• Partner with C-suite and cross-functional teams to align creative strategies with broader business objectives.

RO HEALTH

Senior Designer / 2021-2022 / Remote (NYC)

• Rebranded and designed new email templates across all verticals, enhancing visual consistency and user experience.

• Led strategy development for both transactional and promotional email journeys, optimizing for customer engagement and retention.

• Mentored a team of 4 designers and copywriters, promoting a collaborative and high-performance work environment.

• Established email design hierarchies, creating clarity and improving user navigation for better conversions.

• Worked with department leads and cross-functional teams to increase click-through rates and customer retention while reducing unsubscribes.

THE BOUQS CO

Lead Designer / 2019 - 2021 / Marina Del Rey, CA

• Directed the creative vision for the Subscriptions business unit and Creative Marketing team, elevating brand presence and engagement.

• Led rebranding efforts that increased LTV by 12%, boosted retention by 23%, and reduced churn by 7% through a refreshed Subscriptions design.

• Designed and delivered multi-channel marketing assets, including email campaigns, social media content, website visuals, digital ads, and out-of-home campaigns.

• Collaborated with cross-functional teams (Analytics, Marketing, Merchandising, Engineering, Operations) to inform design decisions and optimize customer experience.

• Spearheaded photoshoots and reorganized digital asset management for the Subscriptions unit, improving efficiency and asset accessibility.

• Worked closely with Copywriters to enhance the customer experience, creating compelling designs that drove engagement and conversions.

SOLE SOCIETY

Designer / 2016 - 2019 / Los Angeles, CA

• Conceptualized, designed, and coded daily email campaigns that aligned with brand messaging and marketing objectives.

• Collaborated with cross-functional teams to strategize and design impactful marketing assets and promotions.

• Developed cohesive web, email, and social assets that maintained consistent brand identity and elevated customer engagement.

AMAWATERWAYS RIVER CRUISES

Designer / 2013 - 2016 / Calabasas, CA

• Developed social media strategies aligned with broader brand campaigns, increasing customer interaction and brand awareness.

• Designed a wide range of promotional materials, including brochures, print collateral, website visuals, and social media content.

• Enhanced customer engagement through cohesive design, ensuring a seamless brand experience across platforms.

HONOLULU COOKIE COMPANY

Designer / 2012 - 2013 / Honolulu, HI

• Directed, styled, and retouched photoshoots for campaigns and evergreen marketing collateral.

• Designed and executed advertisements, web assets, and both retail and print collateral to support brand visibility and sales.