ART DIRECTION
SELF-CARE CAMPAIGN
COMPANY: THE BOUQS CO
The Bouqs Co. is an e-commerce floral arrangement company offering gifts for every occasion.
CAMPAIGN GOALS:
The campaign aimed to highlight the mental health benefits of flowers through our
self-care initiative, promoting seasonal arrangements to our loyal subscription customers.
We created a cohesive 360-degree marketing effort to drive engagement and boost sales across all channels.
WHAT I DID:
-Art and Creative Direction
-Social Media Design
-Digital Site Assets
-Email Design + Strategy
-Lighting Concept
-Prop Styling
-Pre-production
EMAIL & SITE DESIGN
INSTAGRAM TAKEOVER
I designed a full social media takeover for Instagram, including daily stories for a week and two grid posts.
This resulted in a 28% increase in engagement for @thebouqsco and significantly raised awareness for the subscriptions sub-brand.